Wikipedia defines Web analytics as the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
AIM digitally would help you to track your web through Google Analytics. Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic.
We would provide reports along with inferences and suggestions.
AIM DIGITALLY would help you by creating content in different format suitable for the customers in various stages of their buyer journey.
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