E Mail Marketing

As defined by Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

This is very valid question that your mind may raise. We often see many irrelevant and spam emails in our inbox and as a result of which we feel irritated. The same feeling occurs with our customers / prospects if we sent unwanted / irrelevant / untimely e mails… and that is exactly the reason of failure of e mail marketing. Therefore, it is very important, not to send email without receivers' permission and never work on the purchased e mail list. E mail Marketing works very well and very cost-effective way when used at proper stage of customer journey through marketing funnel. One must take help of professional marketers for doing e mail marketing.